About Zach Carmichael

A wise man once said, "Do, or do not. There is no try."

I am a passionate, highly driven digital marketer with experience in advanced SEO elements, technical architecture and content development, and love the challenge of the ever-changing online marketing landscape.

Away from my desk, I'm always seeking my next adventure, and enjoy the time in between with family, friends, and my beautiful fiance and our two dogs, Otis and Nala. Otherwise I'm off to hike, ski, run or play some soccer.

I also dabble a bit in some video editing:

I was actually introduced into SEO without even realizing it. I started an auto detailing company in 2011 as a senior in high school as a byproduct of a homework assignment and ran the company throughout college. I knew the best way to bring in customers was to make it easy for said customers to find us online, and quickly realized the only way to do that was to outrank the competition. And so I began building citations, developed a website, and started following those "best practices" we all know and love.

Since then I've joined a small organic search-focused team at Veterans United Home Loans, developing the online presence of the nation's leading provider of VA loans. In this role I have contributed to the annual growth of Veterans United's online presence, leading various projects to help become the top organic player in a competitive space.